About
Hi, I’m Tabi.
I’m a Creative Manager with experience across fashion, beauty, and home, driven by a belief that thoughtful storytelling can shape culture.
With roots in journalism and sociology, my work lives at the intersection of art, strategy, and advocacy — balancing intuition with a strong, data-informed understanding of what resonates with modern consumers.
I’ve led brand campaign work across industries, shaping voices and visuals for brands like Ben Soleimani, The RealReal, and SHEGLAM. I’m passionate about building inclusive, emotionally resonant brands, and about guiding creative work and teams in ways that elevate ideas, nurture emerging talent, and align impact with results.
Born and raised in Los Angeles, I've always been inspired by the city’s diverse arts scene, encompassing music, film, and culinary experiences. My work is shaped by a blend of cultural influences, pop culture, and a strong sense of intuition. I value a data-driven approach, combining efficiency with creativity to produce impactful results.
Outside of work, catch me at a barre class, trying new restaurants around the city, reading romantasy novels, DIY crafting, or binging a limited drama series.
My Scope
Brand Positioning, Brand Voice, Visual Identity
Social Media Growth Strategy
Campaign Concepting & Story
Content Direction
Copywriting & Editing
