SHEIN | SHEGLAM

As Senior Creative Lead at SHEGLAM, I led our global brand recharge campaign, shaping a fresh identity through thoughtful messaging and impactful visuals. I manage the US creative team, consisting of copywriters and designers, to ensure our work across digital, print, and brand activations is cohesive and compelling. Previously, as SHEGLAM’s Senior Copywriter, I established the brand voice, style guidelines, and QA processes, ensuring every piece of content felt intentional and on-brand, while collaborating on international marketing efforts and product launches.