SHEIN | SHEGLAM

As Creative Manager at SHEGLAM, I lead a multidisciplinary team across copy and design, overseeing campaign development from concept through execution across digital and social channels. I spearheaded SHEGLAM’s Community Shade Workshop campaign, a consumer-led initiative focused on inclusivity in shade development, including a week-long in-person testing experience that directly informed product expansion.

Previously, as Senior Creative Lead at SHEGLAM, I led our global brand recharge campaign, shaping a fresh identity through thoughtful messaging and impactful visuals. As SHEGLAM’s Senior Copywriter, I established the brand voice, style guidelines, and QA processes, ensuring every piece of content felt intentional and on-brand, while collaborating on international marketing efforts and product launches.